Three-year fish plan ‘flexible’

SEAFISH is in the final stages of shaping its corporate plan for the next three years up to 2021, said chief executive Marcus Coleman. But the plan – due to be published in April next year – was being prepared as the industry faced many challenges according to a story at

The biggest of these was the changing political climate, with the UK negotiating its exit from the European Union.

Coleman said that while Seafish could not solve these issues in isolation, it should be able to respond in areas where it was qualified.

He said the industry sector panels comprising domestic and export, processing and import and the consumer and supply chain, had asked Seafish to adopt a more flexible approach to the support it offered.

‘They rightly point to a fast pace of change, not least on the political side of things and Brexit negotiations, and they want Seafish to be able to respond when needed and not be constrained by the straightjacket of a rigid three year corporate plan.

‘We are, therefore, deliberately making our corporate plan for 2018-2021 more concise than its predecessor so it is more accessible and more immediately relevant to our stakeholders.

‘The new plan will, in effect, be a framework based on the key challenges above. Broad budgets will be allocated in line with the panels’ advice and then activities will be identified on an annual basis as needs arise.

‘This change has been welcomed by our industry stakeholders and affords Seafish and industry to be more agile and flexible during the course of the three year plan.’

Among the other challenges being tackled are the desire to increase consumption of fish to two portions per person per week over the longer term, possible problems over attracting sufficient skilled labour and the need to ensure secure supplies.


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