Three new European listings for the Saucy Fish Co.

Following a string of new listing announcements, The Saucy Fish Co. have secured three new retailers, across Europe, for their frozen range of fish and sauce.

The nine-strong range of products, which launched in the UK earlier this year and recently announced a listing with Tesco, is now available in eight countries.

Launching later this month, The Saucy Fish Co.’s Salmon with Chilli, Lime and Ginger Dressing, Herb Crusted Salmon with Lemon Butter Sauce and Smoked Haddock with Vintage Cheddar and Chive Sauce, will soon be available in both France and Denmark; two new territories for the Grimsby-based CoolBrand.

Franprix will stock the trio of frozen products across 180 stores, predominantly around the Paris area, with the Dansk Supermarket Group in Denmark listing the range in 410 Netto, 67 Fotex and 17 Bilka stores, across the country.

Paul Macis, International Business Manager at The Saucy Fish Co. comments: “This is such an exciting time for The Saucy Fish Co., our frozen products have been so well received in the UK, US and Canada, so we look forward to working alongside Franprix and Dansk Group to introduce the range to even more consumers in Europe.

Joining 15 of the brand’s chilled products, Ocado are the fourth retailer in the UK to stock The Saucy Fish Co.’s frozen range, introducing their online shoppers to Saucy’s brand new Frozen Herb Crusted Salmon with Lemon Butter Sauce, alongside Sea Bass with Salsa Verde, Basa with Asian BBQ Sauce and Thai Spiced Fishcakes.

Macis adds: “New product development has been a focus for The Saucy Fish Co. brand this year, especially within our frozen range. Herb Crusted Salmon with Lemon Butter Sauce offers a new exciting twist to our frozen range, so we’re thrilled to be introducing the product to consumers in the UK, through Ocado.”

Since launching frozen into Sainsbury’s stores nationwide in February, 76%* of The Saucy Fish Co.’s spend has been incremental to Sainsbury’s Frozen Fish category as a whole, with the brand introducing younger, more affluent customers to frozen fish through their ‘Frozen Just Got Cooler’ digital campaign.

* Kantar Worldpanel, 40we 5 November 2017


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