Selling Icelandic sea urchins to China

Iceland Seafood International (ISI) has started selling to China via e-commerce platform Gfresh; but with a product that surprised CEO Helgi Anton Eiriksson. In September last year, Undercurrent News reported ISI was in talks to sell via Gresh, but Eiriksson was mum at the time.

However, he recently confirmed to Undercurrentsales via Gfresh’s business-to-business platform have begun. “The Gfresh sales are in a startup stage. We’ve been mainly selling sea urchins to China, from Iceland. It was not the product I expected to be the first, but it’s unique and in demand,” Eiriksson said.

Also, Eiriksson said there might be openings in China and the rest of Asia for its Dunn’s of Dublin brand, acquired as part of the deal for Ireland’s Oceanpath Seafoods.

“Asia or China would be one area to try Dunn’s for the future, I’d say. There are openings wherever there is a demanding customer looking for a high-quality product and is willing to pay for it. It might take us to markets further away,” he said.

Oceanpath, which ISI has bought a 67% stake in, is mainly being sold in the Irish market.

“They have done some exports, but it has not been a focus. It has been very small, to date. We believe we have some opportunities well beyond the Irish market with the [Dunn’s] brand, through some of the international relationships we have,” he said.

 

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