Selling Icelandic sea urchins to China

Iceland Seafood International (ISI) has started selling to China via e-commerce platform Gfresh; but with a product that surprised CEO Helgi Anton Eiriksson. In September last year, Undercurrent News reported ISI was in talks to sell via Gresh, but Eiriksson was mum at the time.

However, he recently confirmed to Undercurrentsales via Gfresh’s business-to-business platform have begun. “The Gfresh sales are in a startup stage. We’ve been mainly selling sea urchins to China, from Iceland. It was not the product I expected to be the first, but it’s unique and in demand,” Eiriksson said.

Also, Eiriksson said there might be openings in China and the rest of Asia for its Dunn’s of Dublin brand, acquired as part of the deal for Ireland’s Oceanpath Seafoods.

“Asia or China would be one area to try Dunn’s for the future, I’d say. There are openings wherever there is a demanding customer looking for a high-quality product and is willing to pay for it. It might take us to markets further away,” he said.

Oceanpath, which ISI has bought a 67% stake in, is mainly being sold in the Irish market.

“They have done some exports, but it has not been a focus. It has been very small, to date. We believe we have some opportunities well beyond the Irish market with the [Dunn’s] brand, through some of the international relationships we have,” he said.

 

Related Post

thumbnail
hover

Fishing well close to home

HB Grandi’s fresher trawler Viðey docked in Reykjavík Monday morning, a day ahead of schedule. The reason? Excellent fishing on the comp...

thumbnail
hover

Marel: Intention to Float on Euronext...

Marel hf. (the “Company” or “Marel”), a leading global provider of advanced processing equipment, systems, software and services to ...

thumbnail
hover

Lesser catches in April

The landed catch of Icelandic vessels in April 2019 was 113,094 thousand tonnes which is a 23% decrease from April 2018. The decrease is bec...

Leave us a comment